BRANDI MEBANE

PROFESSIONAL AFFILIATIONS

American Institute of Graphic Arts (AIGA) - Member

TECHNICAL SKILLS

Adobe Creative Suite
(Photoshop, InDesign, Illustrator, Acrobat Pro), Final Cut Express, HTML, Squarespace, Hootsuite

EDUCATION

Temple University, Philadelphia, PA
B.A. Journalism, 2006

University of Baltimore,
Baltimore, MD
M.A. Publication Design, 2013

• Meet with clients to determine marketing and design vision, scopes of work, budgets and deliverable time frames

• Conceptualize, design and develop websites for a series of clients ranging from non-profit organizations to bloggers

• Develop business collateral and reports including brochures, media kits, posters, strategic plans, and advertisements

• Format designs and media for use in print and web applications

• Design custom logos and branding packages for clients utilizing Adobe Creative Suite software while collaborating with clients to determine their visual needs

• Create graphics for conferences and trade show events

• Oversaw all external communications including media campaigns, community outreach initiatives, and print and digital products for all organizational initiatives

• Directly responsible for managing all internal communications and programming, including monthly employee engagement activities, staff meetings, weekly newsletters and programmatic announcements

• Led strategic planning effort to develop organization-wide Communications strategy for the upcoming fiscal year

• Proven track record of developing several successful campaigns for radio, TV, print, and digital/social media outlets

• Instrumental in establishing the overall branding for the organization’s fee-for-service initiative

• Composed, edited and managed the production of a full range of communications materials and media for all HCAM programs, advancing organizational goals and conveying mission to diverse constituencies

• Ensured sound financial management of Communications unit, including budgeting, expense control, and performance measurement

• Supervised creative staff, in addition to a range of contractors and service providers, ensuring team performs at a high level and delivers products and services in a timely manner

• Created and executed comprehensive project plans for events including health fairs, grand openings, and press conferences

• Developed content and graphic design elements for Total Health Care promotional materials, external communications, social media, web, and other creative media

• Composed content for interactive promotions including newsletters and email marketing for fundraising campaigns

• Advanced fundraising efforts for Employee Emergency Relief Fund through creation, development, and project execution

• Coordinated event logistics including scheduling, catering, entertainment, and guest communications

• Provided oversight for the creation and maintenance of the marketing calendar with all media placements and events

• Developed social media policy and strategies in support of marketing campaigns which increased online awareness among key audiences

• Established and maintained positive relationships with high-level elected officials, neighborhood associations and businesses within Total Health Care’s primary service areas

• Led and managed volunteer staff for weekly community outreach events

• Designed, edited, and reviewed communications content including brochures, manuals, guides, presentations, newsletters, posters, and web content

• Completed graphic design content for a variety of City Schools official communication channels including, but not limited to, the Baltimorecityschools.org website and other web or mobile-enabled communications platforms

• Created and managed City Schools identity standards and provided training to departments within the district

• Managed on-site logistics for City Schools Annual Student Choice Fair servicing over 10,000 students and their families

• Created video graphics and designed presentations and exhibit spaces for district events

• Photographed district events (ribbon cuttings, board meetings, and conferences) and senior-level executives for printed and web-based media

• Coordinated hotel arrangements and provided on-site logistical support for the Faith & Politics Civil Rights Pilgrimage

• Integral component in the development of the 2010 “My Mandela Moment” social media campaign

• Provided on-site logistical support at the NAACP National Convention on behalf of The Nielsen Company

• Executed special projects as assigned by senior leadership

• Created news releases, media alerts, and advisories

• Coordinated quarterly investor earnings conference call

• Managed press and client ratings inquiries

• Produced ratings reports for reporters and clients

• Developed compelling content for web

• Planned conferences and events for the Billboard and AdWeek brands